If you've been struggling financially to manage your expenses, price of product, or just overall livelihood of your work, then get ready to finally bridge that knowledge gap with the help of Chris Do & Ron Baker, as they discuss the concepts of Ron Baker's book "Implementing Value Pricing: A Radical Business Model for Professional Firms". With a long & experienced background as a Certified Public Accountant, as well as Chris Do's masterful questions, Ron Baker is able to break down these concepts of price & value simply enough for anyone to understand! 6:25 Subjective theory of value 7:15 High client impact, high prices welcome 8:25 Price justifies the costs 12:21 The power of brand 14:39 Both the buyer and seller profit 16:04 Pricing sends signals 17:32 Determine your market position 21:19 Value is subjective, price is contextual 26:00 Give your customers pricing options 27:29 The value conversation 31:10 Premium prices w/ clear value prop Timestamps by Joshua Cunningham Listen to the full podcast here: https://thefutur.com/content/what-makes-something-valuable Implementing Value Pricing book here: https://www.amazon.com/Implementing-Value-Pricing-Business-Professional/dp/0470584610/ref=sr_1_1?crid=11E58C5G8VJVJ&keywords=implementing+value+pricing&qid=1664521348&qu=eyJxc2MiOiIwLjkwIiwicXNhIjoiMC40NiIsInFzcCI6IjAuMzQifQ%3D%3D&sprefix=implementing%2Caps%2C142&sr=8-1 Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://thefutur.com/shop 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts - We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host: Chris Do Producer: Mark Contreras Cinematographers/Editors: Stewart Schuster, Mark Contreras, MOCS Media Futur Theme Music: Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic