It's now surprisingly easy to watch most of a movie without ever trying to, or to spend hours with a podcast without ever playing an episode. In the burgeoning clip economy, everything is being cut into bite-sized pieces and being blasted around the internet hoping to land in your feeds. The Verge's Mia Sato explains the machinery of how all this works, and wonders what it means for our social media experience. After that, The Verge's Victoria Song joins to discuss the Fitbit Air, the new $99 Google fitness tracker she and David have both been testing. It's a fascinating, thoroughly AI-ified device, and it actually has some pretty good ideas. (And some bad ones!) Finally, Vee sticks around to help David answer a question from the Vergecast Hotline (call 866-VERGE11 or email vergecast@theverge.com!) about smart glasses, and whether helping you find your other gear might just be a killer app. 00:00 Brick Your Phone 03:03 Industrial Clip Farms 05:08 How Clipping Platforms Work 07:15 Why Brands Want It 10:09 Clavicular Goes Viral 12:25 Is It Shady Marketing 19:26 Platforms vs Reuploads 24:30 Spammy Slop Future 33:19 Fitbit Air First Impressions 34:50 Purple Palette Proof 36:27 Why Fitbit Air Matters 38:19 Whoop Dupe Debate 40:01 Fitbit Back to Basics 42:36 Google Health AI Coach 44:25 AI Coach in a Crisis 48:33 Medical Records Friction 51:03 Privacy and Data Tradeoffs 01:04:34 Android XR and Future Glasses 01:08:11 Why Find My Matters Daily 01:11:49 Wrap Up Subscribe: http://goo.gl/G5RXGs Like The Verge on Facebook: https://goo.gl/2P1aGc Follow on Twitter: https://goo.gl/XTWX61 Follow on Instagram: https://goo.gl/7ZeLv Watch The Vergecast on YouTube: https://bit.ly/40RFRkg The Vergecast Podcast: https://bit.ly/3WQDexZ Decoder with Nilay Patel: http://apple.co/3v29nDc More about our podcasts: https://www.theverge.com/podcasts Read More: http://www.theverge.com Community guidelines: http://bit.ly/2D0hlAv Wallpapers from The Verge: https://bit.ly/2xQXYJr Shop our Verge merch store here: https://bit.ly/4kPCmEc Subscribe to The Verge: https://bit.ly/3FT6n5S Subscribe to The Vergecast on YouTube, new episodes on Tuesday and Friday: https://bit.ly/3I6nJtz If you buy something from a Verge link, Vox Media may receive a commission without exerting any influence on editorial content. For more information about our ethics policy, visit: https://bit.ly/3ZWTlLs