Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. The advertising industry creates a unique intersection between psychology and creativity. By looking at what works in the world of ad campaigns, we can learn even more about the human mind and Rory might have the best insight on the planet for this. Expect to learn what dating apps can learn about advertising from property websites, why women actually wear engagement rings, Rory’s thoughts on Jordan Peterson, how you can become more creative every day, what Rory thinks of Twitter changing their name to X, how hotel rooms have residual sexism baked into the design, why rational people ruin creativity and much more... Sponsors: Get a Free Sample Pack of all LMNT Flavours with your first box at https://www.drinklmnt.com/modernwisdom (automatically applied at checkout) - 00:00 Comparison is the Enemy of Happiness 03:27 Choice Architecture in Online Dating 23:18 The Philosophy of Comedy 30:57 The Biggest Problem With the Purity Spiral 43:45 What Happened to the Welsh Identity? 47:36 Why We Buy Engagement Rings 51:38 How to Think Like Darwin 59:45 The Convenience of Tribal Thinking 1:08:27 Is David Ogilvy a Genius? 1:21:49 Should HS2 Be Abandoned? 1:30:20 Rory’s Advice to Cultivate Creativity 1:35:11 Why Rory Didn’t Move to America 1:41:58 Rebranding Twitter to X 1:53:25 Being an Air-Fryer Pioneer 1:56:03 Rory’s Opinion of Jordan Peterson 1:58:50 Rory’s Current Obsessions 2:09:30 What’s Next for Rory - Get access to every episode 10 hours before YouTube by subscribing for free on Spotify - https://spoti.fi/2LSimPn or Apple Podcasts - https://apple.co/2MNqIgw Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/ Try my productivity energy drink Neutonic here - https://neutonic.com/modernwisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: https://chriswillx.com/contact/