How do you find your audience? How do you find and convert cold leads? How can you do research to find your audience? How do you educate your customers on what their problems are? In this episode, Melinda learns how to utilize her story and background to better understand who her product is for. 00:15 - Melinda Update 03:30 - How to change someone’s mindset? Problem, solution, then product 06:24 - The problem and solution is told through your stories 11:10 - I have the story, what do I do next? 12:30 - The funnel breakdown 17:00 - Melinda’s research on her strategy sessions 20:10 - Who is Melinda’s product for? 29:46 - Just Give Video mentioned: Turn Cold Prospects into Hot Leads – How to Get Clients https://www.youtube.com/watch?v=7Wsrq0dfYsw Books mentioned in this episode can be found on our booklist: https://kit.co/TheFuturIsHere/essential-reading-for-creative-professionals-booklist Pre-Lance: https://academy.pre-lance.com/ Melinda Livsey http://www.marksandmaker.com Are you interested in creating your own knowledge product or content? Download our free workbook to help you identify your valuable skills, who your audience is, and how to publish it: https://www.thefutur.com/resources/share-what-you-know/ #promotion #customerconversion #sales -- 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas Live Editor– Jona Garcia Editor– Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne