#DigitalAnalytics #MarketingAnalytics #WebAnalytics How does one use marketing analytics to drive business success? Avinash Kaushik, Chief Strategy Officer at Croud and former Sr. Director of Global Strategic Analytics at Google joins @JonKrohnLearns live for an exciting episode that covers the transformative power of AI, his 'four clusters of intent' framework and the value of hands-on data tools. This episode is brought to you by Pathway, the reactive data processing framework (https://pathway.com/?from=superdatascience), by Posit, the open-source data science company (https://posit.co), and by Anaconda, the world's most popular Python distribution (https://superdatascience.com/anaconda). Interested in sponsoring a SuperDataScience Podcast episode? Visit https://jonkrohn.com/podcast for sponsorship information. In this episode you will learn: • [00:00:00] Introduction and what is a chief strategy officer? • [00:05:40] Brand vs performance analytics • [00:31:09] Incrementality-centric marketing • [00:36:10] Avinash's time at Google • [00:47:14] How to maintain human-touch with AI • [01:09:44] Four clusters of intent framework • [01:15:34] Avinash's most significant career challenges Additional materials: https://www.superdatascience.com/677