Attention! If you are a finalist in the Spartan Logo Design Challenge, please submit your work here to be featured in the book: https://www.thefutur.com/submit/ Midpoint logo critique for a handful of participants in the Spartan Logo Design Challenge. Chris and Ben crit your logos live on this live stream. There's 11 days left to submit your original logo concept for the #SpartanLogoDesignChallenge from the Futur, a cross-channel promotion and competition with @LogoInspirations and @willPat. Were you a finalist? If so, please submit your artwork here by October 1, 2017 to be included in the book. https://www.thefutur.com/submit/ Skillshare http://skillshare.evyy.net/c/375188/298081/4650 Spartan Logo Design Challenge details here: https://www.thefutur.com/spartan-logo-design-challenge/ Annotations -- 01:51 Recap 02:25 Research: Image Buckets & Interpretations 04:33 Rebranding: Defining the tone/voice & look/feel 05:30 Empathy Graph 07:40 Make sure that your logo can be visible in smaller sizes 08:25 Researching the culture of the people in the Spartan Race 09:12 This is about getting a sense of the world through their eyes. 12:55 Style Direction 15:20 Logo Critique #1 - @theburgstudio 24:55 Logo Critique #2 - @jackycmoik 28:20 Logo Critique #3 - @PointSize17 35:11 Logo Critique #4 - @Rokaya_Kapil 38:40 Logo Critique #5 - @jericmarpon 47:00 Logo Critique #6 - @jericmarpon 51:00 Logo Critique #7 - @SteveRaboin 54:27 Logo Critique #8 - @SteveRaboin 55:30 Logo Critique #9 - @m_t_design 57:17 Logo Critique #10 - @jericmarpon 57:55 Logo Critique #10 - @dmseventy2 59:44 Logo Critique #11 - @redcreate 1:02:21 Logo Critique #12 - @heba_hussien3 1:09:15 Q: Is it too late to submit my entry? Deadline is May 30, 2017 Great Typography Book -- Stop Stealing Sheep & Find Out How Type Works - Erik Spiekermann - http://amzn.to/2pvpSVx Designers featured on this episode: -- https://www.instagram.com/logoinspirations/ https://www.instagram.com/willpat/ 🚩🚩🚩🚩🚩🚩🚩🚩🚩 Spartan Logo Design Challenge details: https://www.dropbox.com/s/92c8srlwxd0bwuw/spartan-challenge.zip?dl=0 This is a cross-channel event with 2 amazing people: Jonathan Rudolph @logoinspirations IG http://www.logoinspiration.net Will Paterson @WillPat IG https://willpaterson.space ____________________________________________________ Get the typography manual here: 📕 https://www.thefutur.com/design-students-build-first-portfolio-get-first-design-job/ Stop Stealing Sheep & Find Out How Type Works, Third Edition 📕 http://amzn.to/2pvpSVx _________________________________________________ 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ Credits: Executive Producer– Chris Do Host– Chris Do Director– Aaron Szekely Cinematography– Aaron Szekely, Mark Contreras Editor– Aaron Szekely Futur Theme Music – Adam Sanborne www.adamsanborne.com Social Media Manager – Cheryl Stevens Annotations– Isaiah Nwukor SEO— Jacob Campbell Typefaces: Futura, Din === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.