Jordan Peterson sits down with author and co-founder of Truvani, Vani Hari. They discuss Hari’s personal struggles with food which led her to start the Food Babe blog, the disgraceful business practices of major food companies, how the Tobacco industry took over big food, the unimaginable progress made just recently via the MAHA movement, and where this new surge of hope leads us - should we choose to follow. Vani Hari is a food activist, a NY Times best-selling author of 4 books, co-founder of the organic food brand Truvani, and was named one of the “Most Influential People on the Internet” by Time magazine. Hari started FoodBabe.com to spread information about what is really in the American food supply. She teaches people how to make the right purchasing decisions at the grocery store, how to live an organic lifestyle, and how to travel healthfully around the world. Vani has influenced how major food giants like Kraft, Subway, Chipotle, Chick-fil-A, and Starbucks create their products, steering them towards more healthful policies. This episode was filmed on December 30th, 2024 Unlock the ad-free experience of The Jordan B. Peterson Podcast and dive into exclusive bonus content on DailyWire+. Start watching now: http://dwpluspeterson.com/yt ALL LINKS: https://feedlink.io/jordanbpeterson | Sponsors | Balance of Nature: Get 35% off Your Order of Fruits & Veggies + FREE Fiber & Spice Supplements. Use promo code Jordan at checkout: https://www.balanceofnature.com/ Watch Jordan Peterson’s Mastering Life series on DW+: https://dwplus.watch/masteringlife | Links | For Vani Hari: On X https://x.com/thefoodbabe?lang=en On Instagram https://www.instagram.com/thefoodbabe/?hl=en Website https://foodbabe.com/ Read Vani Hari’s most recent book - “Food Babe Family: More Than 100 Recipes and Foolproof Strategies to Help Your Kids Fall in Love with Real Food” https://a.co/d/1jw9Aq6 | Chapters | (0:00) Coming up (0:33) Intro (4:05) Disgraceful, immoral, unethical: the food industry (6:58) When you’re called upon to make a difference, Robert F. Kennedy Jr. (9:35) How and why Vani Hari became a food activist (12:36) Suffering appendicitis and uncovering the truth about the food industry (17:53) We were healthier in the era when everyone smoked (19:02) Burned by blind trust, learning to read the labels (24:22) Why do they use harmful chemicals in the United States, but not in the same products in other countries? (26:45) The complexity of the problem: uniformity, longevity, and cost (29:19) “I couldn’t shut up about everything I was learning” - the creation of the Food Babe blog (33:22) The failure of Kellogg’s, yellow 6 turns the skin of mice transparent (38:58) “Nutrition does not need to be rocket science” - simple foods, intuitive eating (46:15) The tobacco companies took over the food industry, “it was engineered” (51:05) To what degree should parents be blamed? The information gap (57:04) Renewed hope: the food movement is happening right now (1:00:55) A thank you to Senator Ron Johnson (1:02:35) It’s more than eating healthy, this story has a villain // LINKS // Peterson Academy https://petersonacademy.com ARC https://www.arcforum.com Books - https://www.jordanbpeterson.com/books/ #JordanPeterson #JordanBPeterson #DrJordanPeterson #DrJordanBPeterson #dailywireplus Ep. 0519