We sit down with Spotify CEO Daniel Ek live in Stockholm at Spotify’s amazing HQ studio. This was an incredibly special and timely conversation: for those who haven’t been paying attention over the past few years, after revolutionizing music Spotify has now ALSO completely transformed our own industry in podcasting. Starting from way behind with ~zero market share in 2018, Spotify has now aggregated the listener market and amazingly surpassed Apple as the world’s largest podcast platform — including close to home with the Acquired audience, where it has 60%+ market share among you all! We discuss the origins of this “second act” strategy with Daniel, the vision to move from a music company to an audio company, and what’s coming next with Spotify’s entry into Audiobooks. And of course we relive some key moments from the Acquired canon that Daniel was involved in, including his pivotal conversations with Taylor Swift and her team convincing her to come back to streaming following the release of 1984. Tune in! ACQ2 Show + LP Program: Subscribe to our interview show, ACQ2! https://pod.link/acquiredlp Become an LP and support the show. Help us pick episodes, Zoom calls and more. https://acquired.fm/lp Sponsors: Thanks to our fantastic partners, any member of the Acquired community can now get: - All of your product growth powered by Statsig https://bit.ly/statsigacquired - Up to 10% off your first year of business insurance with Vouch https://bit.ly/acquired-vouch - A free trial of PitchBook + links to research reports! https://bit.ly/acquiredpitchbook Links: Follow Daniel on Twitter https://twitter.com/eldsjal Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.