In today's episode of MERI Podcast, we sit down with Yonas Alemu, founder and Managing Partner of Lovegrass Ethiopia. Yonas shares his story as an electrical engineer graduate and becoming an entrepreneur after coming to Ethiopia. Lovegrass Ethiopia is a company introducing Teff-based convenient products on local and international markets. Join us as we discuss: - His time as an Investment Banker - Patent Right - Lovegrass Ethiopia - Agro-processing More from our partners: Dashen Bank Website: https://dashenbanksc.com Telegram: https://t.me/DashenBankEthiopia EthioTelecom Download Telebirr Remit App on Playstore : https://play.google.com/store/apps/details?id=com.ethiotelecom.telebirr.remit&hl=en&pli=1 Appstore: https://apps.apple.com/us/app/telebirr-remit/id6642675033 Website: https://www.ethiotelecom.et/ 00:00 - Introduction 02:26 - Opening 03:53 - Background 10:35 - Investment Banking 18:03 - From investment banking to Agro-processing business 25:32 - Coming back to Ethiopia 35:17 - 3 pillars of Love Grass 42:44 - Love Grass 49:50 - Farmers of Love Grass 50:26 - International Market 53:05 - Process of Agro-processing 01:00:13 - First Sale 01:07:32 - Impacts of awards on sales 01:09:43 - Selling directly to the Europe market 01:14:23 - Agro-processing's local market 01:16:27 - Capital Market in Ethiopia 01:23:51 - Closing remarks 01:28:06 - Wisdom Social Links https://www.linkedin.com/company/meripodcast/ https://www.tiktok.com/@meripodcast https://twitter.com/MERI_Podcast https://www.instagram.com/meripodcast/ https://t.me/MERI_PODCAST https://youtube.com/@Meriwoch?si=yIpJ3byprnVNwKi1 Copyright Notice for Meri Podcast: All rights reserved. The content featured in this podcast is protected by copyright laws. Unauthorized reproduction, distribution, or modification of any portion of this podcast is strictly prohibited. For permission to use our content, please contact us at info@meri.et Thank you for respecting our copyright.