This episode of the COS Business Podcast features guest Erik Fox, who discusses his new thriller novel titled Monarch. The book is centered on a serial killer who dissects his victims and arranges them like monarch butterflies. Erik shares his creative process, explaining how the book evolved over time, without a rigid outline, allowing the characters to shape the story. The novel touches on themes of mental health, particularly exploring trauma and dissociative identity disorder, with the protagonist being unaware that he is the serial killer. The conversation also covers Erik's inspirations, including Dexter and Fight Club, and the psychological complexities behind the story's cat-and-mouse dynamic. Erik opens up about his journey as a writer, the challenges of releasing a debut novel, and his ambitious goal of writing 100 books. He reflects on the importance of mental health awareness, both in his writing and personal life, and discusses the idea of eventually creating an audiobook version of Monarch. The episode offers a deep dive into Erik’s creative approach, his experiences in the entrepreneurial world, and the significance of pursuing one’s passion despite challenges.