Barry sits down with Som Seif, Founder and CEO at Purpose Unlimited. They discuss Som's journey from engineering to investment banking. They also discuss his early push into ETFs in Canada and the creation of the first bitcoin ETF. Finally, Som discusses his history as a serial entrepreneur and the importance of endurance when building business in today's ever changing markets. Chapters: 00:01:02 - Education and Early Career 00:20:31 - Buying Companies 00:30:23 - Creating a Spot Bitcoin ETF 00:44:44 - Creating Purpose Unlimited 00:55:39 - Implementing AI 00:58:30 - Barry's Lightening Round Questions -------- Listen to the people, ideas and conversations that shape markets on the Masters in Business podcast: Apple: http://bit.ly/43wa4F4 Spotify: http://bit.ly/3qj7LqO Anywhere: http://bit.ly/3OPAL3n Follow us on X: https://twitter.com/BloombergRadio Subscribe to our Podcasts: Bloomberg Daybreak: http://bit.ly/3DWYoAN Bloomberg Surveillance: http://bit.ly/3OPtReI Bloomberg Intelligence: http://bit.ly/3YrBfOi Balance of Power: http://bit.ly/3OO8eLC Bloomberg Businessweek: http://bit.ly/3IPl60i Listen on Apple CarPlay and Android Auto with the Bloomberg Business app: Apple CarPlay: https://apple.co/486mghI Android Auto: https://bit.ly/49benZy Visit our YouTube channels: Bloomberg Podcasts: https://www.youtube.com/bloombergpodcasts Bloomberg Television: https://www.youtube.com/@markets Bloomberg Originals: https://www.youtube.com/bloomberg #bitcoin #etfs #finance #millions