Check out my newsletter at https://TKOPOD.com and join my new community at https://TKOwners.com --- beehiiv is the newsletter platform I’ve used for over a year and a half because their data shows you exactly what’s working. Get 30% off three months at ⁠⁠⁠⁠http://www.beehiiv.com/chris ━ I sat down with @samuelthompson_ again and we went deep on a wild but very real play. Sam took a painful market, wrapped it in a $29 eBook with a simple bump offer, and used Meta ads to drive buyers who can be referred to lawyers on the back end. We walk through the exact funnel, why AOV vs CAC is the only math that matters, how printing real copies boosted trust, and the snag he hit with Meta’s personal hardship policy. The bigger idea is using books as lead-gen for high-value services. If you want a one-person business you can actually run, this is the blueprint for testing fast, reading your own data, and turning information into revenue. You can find Sam on X/Twitter (https://x.com/ImSamThompson) and check out what he’s building at https://www.unlimitedcontent.com/ and https://hummingbirdfood.co/ Enjoy! If you like my episodes with Sam, there are a bunch more right here! https://www.youtube.com/playlist?list=PL5doEXwy4gHXIhuXYgdAeAq8Nuc3_X29j --- Audio podcast on all podcast platforms: https://toolkit.tkopod.com/podcast Free weekly business ideas newsletter: https://tkopod.com Private community where we build cool businesses together: https://TKOwners.com Learn more about me: https://www.chrisjkoerner.com/ Business ideas shorts channel: ( http://www.youtube.com/@UCzjpCGEXR7BU-_SJSl59CGQ ) The Koerner Office highlights: ( http://www.youtube.com/@UCYEzHNmI-1oIqimmOnul_fg ) AI-enabled accounting software, because Quickbooks SUCKS: https://lazybooks.com/ --- For the Algorithm: #TKOPodcast #ChrisKoerner #SamuelThompson #HoldCoBros #EbookBusiness #OnlineIncome #SideHustleIdeas #PassiveIncome #FacebookAds #ClickFunnels #PerspectiveApp #ChatGPT #AIinBusiness #DigitalMarketing #LeadGeneration #AffiliateMarketing #DivorceMarket #LegalNiche #Entrepreneurship #BusinessModel #PayPerLead #MarketingStrategy #SmallBusinessTips #StartupIdeas #BusinessGrowth #DigitalProducts #OnlineBusiness #OnePersonBusiness #MakeMoneyOnline #EcommerceTips #FinancialFreedom #Automation #SellEbooks #MetaAds #BusinessMindset #StartToday #NoCodeBusiness #SmartHustle #OnlineMarketing #FreedomLifestyle #SolopreneurJourney