On today’s show, Robert Leonard chats with Jason Harris about what it means to be an “influencer,” the four principles for being a master influencer, how personal character is more important than facts and arguments when it comes to persuasion, all the ways empathy plays into business, and much, much more! Jason Harris is the co-founder & CEO of the award-winning creative advertising agency Mekanism, co-founder of the Creative Alliance, and author of the national bestseller, The Soulful Art of Persuasion. Harris works closely with brands through a blend of creativity and performance, which is an approach they call, Soul + Science. Under his leadership, Mekanism was ranked by the Effie Index as a top 10 Most Effective Independent Agency in the United States. Mekanism has also been named to Ad Age's Agency A-list and twice to their Best Places to Work. Harris has been named in the Top 10 Most Influential Social Impact Leaders, the 4A's list of "100 People Who Make Advertising Great”, and most recently was named a Campaign US 40 Over 40 honoree for his noteworthy contributions to the advertising & marketing industry. IN THIS EPISODE, YOU’LL LEARN: 00:00 - Intro 03:49 - What does a marketing agency do? 06:24 - Why you should work with a marketing agency? 09:26 - What Jason means when he says “influencer” 10:12 - Jason’s 4 principles for being a master influencer 13:12 - What “Persuasion isn’t about facts and arguments, rather it’s all about personal character.” means 15:36 - Empathy and how it plays into business and persuasion 19:30 - 11 habits that will help you become authentically persuasive 31:18 - Psychology of Persuasion by Dr. Robert Cialdini compared to Jason’s The Soulful Art of Persuasion 33:33 - How to Win Friends and Influence People by Dale Carnegie 34:19 - Habit or principle Jason follows that had a big impact on his success 38:56 - The most influential book is in Jason’s life 40:45 - One action you should take after listening to this episode ✔️ Subscribe to Millennial Investing podcast show: https://open.spotify.com/show/7dnn22EWyo6MLsPaR492BM 🖊️ Access our free show notes and transcript here: https://www.theinvestorspodcast.com/millennial-investing/soulful-art-of-persuasion ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ LISTEN 🎧 TO OTHER SHOWS FROM OUR NETWORK: ₿ If you're interested in Bitcoin, checkout our Bitcoin Fundamentals podcast show: https://youtube.com/playlist?list=PL_xlkwLDH1F8wOLjjwNCM5B1qFdrtTdTZ 📚 Dive into value investing and learn more about billionaires with our We Study Billionaires podcast show: https://youtube.com/playlist?list=PL_xlkwLDH1F9dDPFYGAHRbrWoToCe2uoU 🏘 Learn the ins and outs of real estate investing with our Real Estate 101 podcast show: https://youtube.com/playlist?list=PL_xlkwLDH1F8Yw_8xO2nk-RD7fhb3yktn 💸 Get introduced to the world of investing with our Millennial Investing podcast show: https://youtube.com/playlist?list=PL_xlkwLDH1F_p00VYv3psJ8rhDAGOvR5W ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ FOLLOW US ON SOCIAL MEDIA📱: 💻 Facebook: https://www.facebook.com/groups/theinvestorspodcast/ 👔 Linkedin: https://www.linkedin.com/company/the-investor's-podcast/ 🐦 Twitter: https://twitter.com/TIP_Network ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ 📥 Download Stig & Preston's 1-page checklist for finding great stock picks: https://www.theinvestorspodcast.com/form-youtube-checklist/ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ❗ DISCLAIMER: This show is for entertainment purposes only. Before making any decisions consult a professional. This show is copyrighted by The Investor’s Podcast Network. Written permission must be granted before syndication or rebroadcasting.