Get our business idea database here ➡️ https://clickhubspot.com/zyl Episode 580: Shaan Puri (https://twitter.com/ShaanVP) talks to Jenny Hoyos, the 18-year-old who has mastered the recipe of viral shorts. They break down her step-by-step process for creating content that pulls in over a 100M views. — Show Notes: (0:00) Intro (2:14) How to build charisma (6:35) The 4 criteria of a great idea (jumpcut) (8:48) Make it personal (15:20) Mastering the hook (18:04) Metrics (19:27) The first frame (21:44) Foreshadowing (23:12) Storytelling in one word is “change” (25:47) The But & Therefore Rule (27:56) Building the stakes (31:18) Craft the close (32:49) Steal like an artist (34:50) Figure out who's watching (37:21) Study the channel for outliers (40:03) Where is the puck going? — Links: • Jenny Hoyos YouTube - ​​https://www.youtube.com/@JennyHoyosLOL • Charisma on Command - https://www.youtube.com/@Charismaoncommand • Miss Excel - https://www.miss-excel.com/ • Infinite Ratatouille Glitch - https://www.youtube.com/watch?v=tskvmb0HPDU • Steal Like An Artist - https://austinkleon.com/steal/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire global talent (like Shaan does) and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than their US equivalents. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth 💰 Pitch your startup for a shot at a $1M investment with Sam Parr as the MC https://clickhubspot.com/pitch My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano