In this episode, we welcome Fanatics CEO Michael Rubin: a distinguished businessman and social justice advocate known for spearheading several multibillion-dollar direct-to-consumer ventures, specifically in licensed merchandise, trading cards, and sports betting. Michael provides meaningful insights into the common pitfalls in brand building, loving what you do, and the flaws of the United States criminal justice system. Michael shares how his journey in entrepreneurship began, his eyewitness account of unfairness in the American court system, working with Meek Mill, Jay-Z, and Desiree Perez of Roc Nation to spearhead the Reform Alliance, and how to balance work and family life. Throughout the conversation, he discusses the pursuit of exceptional talent, how routine-setting positively impacts productivity, and the strategic setting of billion-dollar goals. If you like this episode, you'll like my conversation with businesswoman Emma Grede: https://www.youtube.com/watch?v=F__SF8b0fbY In this conversation, we discuss: 00:00 Introduction 00:58 We All Start From Somewhere 02:51 Pursue Your Passion for Entrepreneurship 04:50 Evolution of Entrepreneurship 07:30 A Peek into the Trading Card Business 10:20 The Biggest Mistake When Building a Brand 13:35 Financial Success is Loving What You Do Everyday 14:26 You Don’t Stop Learning 15:30 The Role of Pattern Recognition in Business Success 17:10 The Quest for Incredible Talent 21:50 Routines to Help with Productivity 23:33 Defining Your Worth 25:22 The Reform Alliance 30:35 The Billion-Dollar Goal 33:30 Family Life in the Midst of Success 34:18 Finding Balance Between Career and Family 36:22 How to Prioritize What Matters the Most 40:30 Michael Rubin On Final Five Episode Resources: Instagram / https://www.instagram.com/michaelrubin/?hl=en Twitter / https://twitter.com/michaelrubin?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor TikTok / https://www.tiktok.com/@michaelrubin?lang=en https://www.fanaticsinc.com/ https://reformalliance.com/