Hacking the Human Mind authors Richard Shotton and MichaelAaron Flicker reveal ways brands exploit human psychology and how we can use this to our benefit! Full show notes: https://www.jordanharbinger.com/1273 Topics: 0:00 - Intro 1:07 - Five Guys 7:29 - Kraft 13:05 - Health foods 20:59 - Starbucks 29:07 - Oreos 29:47 - Disney 32:36 - Kpop Demon Hunters 39:39 - Spending more in a good mood vs bad mood 43:15 - iPod 48:17 - Lightbulbs 49:41 - Costco 52:40 - Häagen-Dazs 59:16 - Red Bull 1:02:48 - Instagram ads 1:04:35 - Guinness 1:13:42 - Dyson 1:16:14 - How restaurants use music to affect flavor For business inquiries email: justin@jordanharbinger.com Welcome to The Jordan Harbinger Show, a video podcast where each week you get to join a conversation with some of the world’s highest performers and incredible personalities. I’ll ask them the tough questions to tease out their top tips so that you can reach levels of personal growth and mastery that you never imagined possible. Learn more about Jordan: http://jordanharbinger.com/about #podcast #jhs #psychology #marketing #advertising