Will Storr is an author, journalist, and former photographer. Stories mould who we are, from our character to our cultural identity. They drive us to act out our dreams and ambitions, and shape our politics and beliefs. Some of the world’s greatest contributors are those who have learned to master storytelling. Is storytelling something we can learn? Is there a science to storytelling? Expect to learn how we use stories to gain status, why stories are key to how we process reality, what most people get wrong about great storytelling, the fundamental questions great storytellers answer, what the best stories in recent history are, and much more… 00:00 Why Are Stories So Persuasive? 03:45 The Problem of Knowingness 08:29 Stories Are the Language of the Brain 13:55 The Link Between Stories & Social Identity 25:22 How Stories Engineer Tribal Preferences 39:05 How We Use Stories to Gain Status 44:31 Rivalry in Storytelling 57:36 Storytelling in Cancel Culture 1:05:32 What People Get Wrong About Good Storytelling 1:10:19 The Importance of Heroes in Stories 1:20:07 How to Make Stories Stick More 1:26:09 The Story Around Smoking Cigarettes 1:33:41 Where to Find Will - Get access to every episode 10 hours before YouTube by subscribing for free on Spotify - https://spoti.fi/2LSimPn or Apple Podcasts - https://apple.co/2MNqIgw Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/ Try my productivity energy drink Neutonic here - https://neutonic.com/modernwisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: https://chriswillx.com/contact/