How to design complete identity and website for Trojan Storage. Chris & Jose breakdown the Trojan Storage rebranding as a case study. SUBSCRIBE to get the latest #TheProcess: http://bit.ly/skooltheprocess Table of Contents: Annotations: -- 02:22 Q: How do you determine the design style/approach? 03:57 Identify Demographics & Psychographics of Users. 04:28 A designer needs to have empathy + imagination. 04:53 Mindwalking exercise: get in the mind of the customer. 06:31 Take action from the customer insights. 07:35 Defining the Brand (Culture, Customer, Voice, Feel, Impact, & X-Factor) 08:07 Scaffolding attributes in a brand positioning statement. 09:27 Competitor Design Research 10:36 Logo: How to translate visual keywords into design. 13:03 Fit Check: Establish Compatibility of design direction 16:28 Q: Before presenting stylescapes, did you first let clients know what to expect? 18:33 Quick Mockups: To show clients how the brand would work in real life. 20:30 Getting Feedback and balancing styles. 22:21 Q: How do you determine the voice and messaging? 25:20 Q: How do you manage the project with the client and team? 28:00 Straight Line System: Ideal versus reality (Jordan Belfort) 30:48 Benefits: Expanding the business relationship. 34:15 Design Tips 36:10 List of Classic Fonts Key Takeaways: -- Facilitate a conversation with the clients about the customers. Stylescapes: Show different design concept directions that are a mashup of the brand attributes. Design the site so that the business has leverage in how people determine the value of their business. Simple classic design with beautiful fonts helps you to create flexible designs for many applications. Looking through the eyes of the user with brand attributes can help you with copywriting. Media Drop: -- Viction:ary I Love Type Series 1-6 Special thanks to our sponsors: Show Open Music and Sound design by Adam Sanborne http://www.adamsanborne.com Shutterstock - http://www.shutterstock.com/ Media Temple - http://mediatemple.net/ This is Ground - http://thisisground.com/ _________________________________________________ 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Chris Do Amazon Affiliate Link: http://goo.gl/1zY2Qz Purchase a CORE Kit: http://bit.ly/myskooltools === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.