Join us for this MERI Podcast episode, which features Garad Haji Mustafa Awal, General Manage of Mullege PLC, a company involved in coffee, transport, import, real estate and others. We discuss a broad range of topics in this episode, such as: - Early life and entrepreneurial Beginnings - Scaling Mullege and Operations - Ethiopian Coffee Industry and Market - Challenging times Discover the experience and practices employed by Haji Mustafa Awal and gain valuable knowledge and life lessons from his experiences. More from our partners: Dashen Bank Website: https://dashenbanksc.com Telegram: https://t.me/DashenBankEthiopia EthioTelecom Download Telebirr Remit App on Playstore : https://play.google.com/store/apps/details?id=com.ethiotelecom.telebirr.remit&hl=en&pli=1 Appstore: https://apps.apple.com/us/app/telebirr-remit/id6642675033 Website: https://www.ethiotelecom.et/ 00:00 - Intro 02:04- Opening 03:35 - Background 16:27 - Bunna Business 26:00- Scaling the company from a local supplier to a global exporter. 28:10 - Key to success 30:24 - Import business 36:32 - Having to restart 41:54 - Process of growing from exporting 396 tons to 20k tons 35:18 - Working with Nestlé 46:33 - Vertical Integration 47:03 - Challenges in the coffee business 48:38 - The current state of coffee 57:17 - Transport and logistic business 59:58 - Working with family 01:03:34 - Run down questions 01:08:27 - Future plans 01:11:41- Wisdom Social Links https://www.linkedin.com/company/meripodcast/ https://www.tiktok.com/@meripodcast https://twitter.com/MERI_Podcast https://www.instagram.com/meripodcast/ https://t.me/MERI_PODCAST https://youtube.com/@Meriwoch?si=yIpJ3byprnVNwKi1 Copyright Notice for Meri Podcast: All rights reserved. The content featured in this podcast is protected by copyright laws. Unauthorized reproduction, distribution, or modification of any portion of this podcast is strictly prohibited. For permission to use our content, please contact us at info@meri.et Thank you for respecting our copyright.