Order your copy of The Let Them Theory 👉 https://melrob.co/let-them-theory 👈 The #1 Best Selling Book of 2025 🔥 Discover how much power you truly have. It all begins with two simple words. Let Them. — Today's episode will get your head spinning, open your heart, and inspire you to take the leap into something bigger. It doesn’t matter how young or how old you are. You are meant to go big, to swing for the fence, and to do something no one has ever done before. No more small plans. You have something big to do. And there’s no better person to inspire you to make big plans than my friend and IT Cosmetics Founder, Jamie Kern Lima (@jamiekernlimaofficial). Jamie went from serving up stacks of pancakes at Denny’s to creating a product that would help millions of women around the world feel confident in their own skin. Today you’ll hear the story of how she transformed the beauty industry, created the most successful product launch in QVC history, and ultimately sold IT Cosmetics to L’Oreal for 1.2 Billion dollars (becoming the first female CEO at L’Oreal in their history). If you think Jamie had it easy on the way there, you’d be wrong. And you won’t have an easy time either, but so what? Her story is a rollercoaster of rejection and disappointment, fear, self-doubt, and near bankruptcy. But when you’ve got big plans, you just keep going. Jamie never lost faith, and today she is teaching you how to never give up on your big plans either. This is an encore episode with new and exciting insights from me at the top of the episode. You keep asking about how to tap into your purpose, and it starts with deciding the next right step. Xo Mel In this episode, you'll learn: 00:00 Intro 05:22 Introducing today’s guest- my good friend, Jamie Kern Lima. 10:27 Jamie learned this important skill while working as a server at Denny’s. 12:55 Never disregard the seasons of your life that feel setbacks. 14:18 Here’s how Jamie defines life’s purpose. 21:15 The moment where Jamie knew she was meant to do something meaningful. 23:13 Not sure what your purpose is? Think about what you struggle with. 27:07 This is the biggest reason we talk ourselves out of following our dreams. 29:19 But how do you get started when you don’t even know what to do? 33:22 Ever had a gut feeling? Hear Jamie define intuition and how to tune in. 38:12 Try going through your day this way and build your intuition muscle. 40:54 Two reasons why we go through horrible, unspeakable times. 42:11 This was the biggest rejection moment that inspired Jamie to keep going. 44:48 Listen to the “no” or listen to the “knowing.” You get to choose. 48:02 How do you determine the NEXT right step? 52:05 Jamie lands a ten-minute do-or-die spot on QVC after multiple rejections. 58:52 Here’s how all that rejection became Jamie’s strength. 1:03:54 Does your purpose have to be part of your job? 1:07:09 Why rejection is really protection. #goals #dreams #chaseyourdreams — Follow Mel: Instagram: https://www.instagram.com/melrobbins/ TikTok: http://tiktok.com/@melrobbins Facebook: https://www.facebook.com/melrobbins LinkedIn: https://www.linkedin.com/in/melrobbins Website: http://melrobbins.com​ — Sign up for Mel’s newsletter: https://melrob.co/sign-up-newsletter A note from Mel to you, twice a week, sharing simple, practical ways to build the life you want. — Subscribe to Mel’s channel here: https://www.youtube.com/melrobbins​?sub_confirmation=1 — Listen to The Mel Robbins Podcast 🎧 New episodes drop every Monday & Thursday! https://melrob.co/spotify https://melrob.co/applepodcasts https://melrob.co/amazonmusic — Looking for Mel’s books on Amazon? Find them here: The Let Them Theory: https://amzn.to/3IQ21Oe The Let Them Theory Audiobook: https://amzn.to/413SObp The High 5 Habit: https://amzn.to/3fMvfPQ The 5 Second Rule: https://amzn.to/4l54fah