Robert Leonard chats for the second time with Mike Michalowicz to discuss entrepreneurship and marketing tactics in his new book, Get Different; why being better isn’t enough to win customers anymore; why having no money or experience actually gives someone a shot at their business working; why a business plan is a waste of time, and much, much more! Mike Michalowicz is a serial entrepreneur, who had founded and sold two multi-million dollar companies by the age of 35. Confident that he had discovered the formula to success, he became a small business angel investor and lost his entire fortune. Driven to find better ways to grow healthy, strong companies, he decided to start all over again and has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies. He has also written some of the best-selling books in business, including Profit First, Clockwork, and Fix This Next, which are practical and proven guides on standing out in a crowded market. IN THIS EPISODE, YOU’LL LEARN: 00:00 - Intro 07:17 - Why having no money or experience gives someone a shot at business 17:38 - Why a business plan is a waste of time 22:05 - Why being better isn’t enough to win customers 27:22 - Why do marketing plans fail? 28:44 - Why copying best practices from your competition almost guarantees your marketing will go unnoticed 31:55 - The breakdown of the idea of the DAD framework 38:02 - What Mike would do now if he were to go back before he started his first two successful companies 41:08 - Tips/Advice for someone who wants to write a book 42:57 - Action Plan for listeners Watch MI043: How to Start a Company w/ Mike Michalowicz - https://youtu.be/_rbN7JQbLyA ✔️ Subscribe to Millennial Investing podcast show: https://open.spotify.com/show/7dnn22EWyo6MLsPaR492BM 🖊️ Access our free show notes and transcript here: https://www.theinvestorspodcast.com/millennial-investing/business-crash-course ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ LISTEN 🎧 TO OTHER SHOWS FROM OUR NETWORK: ₿ If you're interested in Bitcoin, checkout our Bitcoin Fundamentals podcast show: https://youtube.com/playlist?list=PL_xlkwLDH1F8wOLjjwNCM5B1qFdrtTdTZ 📚 Dive into value investing and learn more about billionaires with our We Study Billionaires podcast show: https://youtube.com/playlist?list=PL_xlkwLDH1F9dDPFYGAHRbrWoToCe2uoU 🏘 Learn the ins and outs of real estate investing with our Real Estate 101 podcast show: https://youtube.com/playlist?list=PL_xlkwLDH1F8Yw_8xO2nk-RD7fhb3yktn 💸 Get introduced to the world of investing with our Millennial Investing podcast show: https://youtube.com/playlist?list=PL_xlkwLDH1F_p00VYv3psJ8rhDAGOvR5W ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ FOLLOW US ON SOCIAL MEDIA📱: 💻 Facebook: https://www.facebook.com/groups/theinvestorspodcast/ 👔 Linkedin: https://www.linkedin.com/company/the-investor's-podcast/ 🐦 Twitter: https://twitter.com/TIP_Network ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ 📥 Download Stig & Preston's 1-page checklist for finding great stock picks: https://www.theinvestorspodcast.com/form-youtube-checklist/ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ❗ DISCLAIMER: This show is for entertainment purposes only. Before making any decisions consult a professional. This show is copyrighted by The Investor’s Podcast Network. Written permission must be granted before syndication or rebroadcasting.