Join this channel to get access to perks: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join In this episode of The Futur podcast, Chris Do talks with Michelle J. Raymond of B2B Growth Co. to uncover how LinkedIn can supercharge business growth, especially for B2B companies. They dive deep into leveraging LinkedIn’s tools, from creating meaningful company pages to impactful social selling strategies. Michelle shares her expertise on turning content into authentic engagement, building a robust brand presence, and reaching ideal clients. Whether you’re a solopreneur, a brand manager, or a LinkedIn newcomer, this conversation has everything you need to drive results. Tune in to learn the dos and don’ts of LinkedIn for business success in 2024 and beyond. Find Michelle Raymond On Her Socials: LinkedIn Profile - https://www.linkedin.com/in/michellejraymond/ YouTube - https://www.youtube.com/@MichelleJRaymond Social Media for B2B Growth Podcast - https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategies-and-tips/id1603908569 TikTok - www.tiktok.com/@michellejraymond FREE Resources here: https://thefutur.com/free-resources 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 556 S. Fair Oaks Ave. #34 Pasadena CA 91105 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. Timestamps: 00:00 - Intro 02:10 - Michelle’s Journey to LinkedIn Success 06:20 - The Challenges Businesses Face on LinkedIn 10:45 - Overcoming B2B Hesitation on LinkedIn 15:30 - Transparency in LinkedIn Marketing 19:50 - Building Community with Clients 23:45 - Turning Content into Leads 28:15 - Social Selling: Engage Without the Hard Sell 33:50 - Company Pages and Employee Advocacy 38:15 - Using LinkedIn’s Search Bar to Target Customers 42:05 - Personal Brand vs. Company Brand 47:10 - Content Quality Over Quantity 50:45 - Common LinkedIn Mistakes 55:00 - How to Create Thought-Leadership Content 59:30 - Outro Hashtags: #LinkedInMarketing #B2BGrowth #SocialSelling #ContentStrategy #BusinessGrowth #LinkedInTips #B2BMarketing #TheFutur #ChrisDo #MichelleJRaymond #DigitalMarketing #SocialMediaStrategy #PersonalBranding -- Host: Chris Do (Bald Asian Guy Talks About Business) Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media