Sign up for Spotter's Title Exploder: https://sptr.la/apr-title-exploder Dubbed by ElevenLabs 00:00 Who is Jesser? 02:35 His channel name origins 03:10 Crossing 18m YouTube subs 03:45 How he describes his channel 05:20 His dad’s experience in Hollywood 07:23 His first viral moment 08:15 Starting YouTube at 10 11:00 Gaining popularity 13:15 Samir’s game winning layup at Spotter Summit 14:06 Did Jesser have the NBA dream? 14:46 When he started making money 15:42 Bring FIFA to NBA2K 16:50 Managing high school while making money on YouTube 18:16 His AdSense numbers at the time 19:06 Dropping out of high school 21:52 Moving into a creator house 23:48 YouTube becoming a job 25:50 Foundational years of learning YouTube 28:14 De’Aaron Fox 29:45 Learning from YouTube analytics 35:38 Shifting YT strategies 37:23 Working with Paddy Galloway 40:23 How to hire and determine salaries 41:00 Expanding beyond videos 46:44 What does his company look like today? 50:50 Why aren’t young people watching the NBA? 53:23 Deep dive into YouTube formats 58:19 The power of Shorts 1:00:44 The future of consuming sports 1:06:07 Building a $100m company 1:07:22 Bucketsquad Shoes 1:09:13 His first brand deal 1:10:00 External representation vs building your own sales team 1:11:45 His dream collaboration 1:12:55 The NBA Creator Cup 1:14:40 Jesser basketball camp 1:16:25 The Jesser revenue pie chart 1:17:03 His advice for young YouTubers 1:17:44 His advice for the NBA on YouTube COLIN AND SAMIR’S NEWSLETTER 📫 90,000+ read our free newsletter that breaks down the business of creators. Sign up: https://bit.ly/publish-press ASK US A QUESTION ❔ We answer questions from creators every Sunday in our newsletter. Submit yours here: https://bit.ly/publish-creator-support LISTEN TO THE SHOW iTunes: https://apple.co/2K1pYhu Spotify: https://spoti.fi/2OnTmBC GET IN TOUCH 🌍 Our website: www.colinandsamir.com 🌍 Work with us: ColinandSamirTeam@unitedtalent.com JOIN OUR COMMUNITY 📡 Discord: https://discord.com/invite/colinandsamir 📸 Instagram: https://instagram.com/colinandsamir 🐦 Twitter: https://twitter.com/ColinandSamir 🎵 TikTok: https://www.tiktok.com/@colinandsamir ABOUT US We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.