No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd - Ariel Helwani (@ArielHelwani) joins Shaan Puri (@ShaanVP) and Sam Parr (@theSamParr) to discuss why he decided to leave ESPN to go independent, how he structures his business, how he decided to do MMA, why niches get riches, the power of leaning into controversy, and much more. — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire global talent (like Shaan does) and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than their US equivalents. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth 💰 Pitch your startup for a shot at a $1M investment with Sam Parr as the MC https://clickhubspot.com/pitch _____ Show Notes: (00:00) - Ariel's background (13:05) - Leaving ESPN (20:24) - How Ariel drives revenue at his new operation (28:50) - How Ariel originally decided to do MMA (40:00) - Why Ariel gives away his Substack revenue (48:05) - Audience building techniques (58:50) - Leaning into controversy _____ Links: * BreakingT - https://breakingt.com/ * Ariel Helwani YouTube channel - https://www.youtube.com/channel/UCVOdVp54jLrFhRUm4S29HeA * Helwani Nose (Substack) - https://arielhelwani.substack.com/ ----- Check out our website for more business ideas: https://mfmpod.link/i1z Subscribe to the podcast if you’d like to listen instead: https://mfmpod.link/1tv