Alex Hormozi is an Iranian-American entrepreneur, investor, philanthropist and founder of Acquisition.com. He is the author of books such as ‘$100M Leads: How to Get Strangers To Want To Buy Your Stuff’ and $100M Offers: How To Make Offers So Good People Feel Stupid Saying No’. 00:00 Intro 02:19 What Would You Say to the Millions of Entrepreneurs That Follow You? 03:23 What Entrepreneurs Really Need 12:09 Is There a Framework for Knowing When to Quit? 16:10 Fear vs. Logic: How to Think Rationally 19:13 Your Decisions Are Driven by Self-Awareness 23:41 What to Do When You Quit Your Job: The 4 P's 24:47 Pain as a Driver 27:35 Mercenaries and Missionaries in Business 32:36 Just One P Will Make You Succeed! 35:53 What's the Cheat Code to Win at the Game of Attention? 39:39 The Winning Strategy for 2025 49:13 How Important Are People in the Business Journey? 56:52 First-Time Founders Need to Know This About Recruiting 59:14 A-Players Hire A-Players 01:01:46 The Ability to Have Hard Conversations Sooner 01:09:36 Be Kind, Not Nice, as a Manager 01:15:47 How to Not F*ck Up in the Hiring Process 01:23:46 How Do You Know They're Not BSing You in the Interview? 01:24:49 How to Hire Great People If You Don't Have the Money 01:28:03 The Pros and Cons of Experienced vs. Less Experienced Employees 01:30:05 The 4 R's 01:32:24 Ads 01:33:15 How to Be Prepared for the Rollercoaster of Building a Business 01:55:42 What Successful Companies Do 01:58:05 How to Double Your Business Growth 02:10:52 How to Help a Founder Who's About to Quit—They Can't Take It Anymore 02:16:47 The Old Innovators' Dilemma and How to Adapt 02:23:55 Ads 02:25:53 Your Rate of Experimentation Has to Be Higher Than Your Competitors! 02:29:10 Do Mentors Matter in Our Journey? 02:37:25 Parrots vs. Practitioners: The Best Way to Learn 02:42:23 The Founder Mode 02:46:51 Founders and the Competitors Around Them 02:49:14 Work-Life Balance 02:56:35 The Mantra That Helped Me 03:03:43 How to Drive Meaning from Your Life 03:09:51 What Is the Meaning of Life? Follow Alex: Instagram - https://g2ul0.app.link/EBxnhGYpNQb Twitter - https://g2ul0.app.link/wucQ8x0pNQb You can purchase Alex’s book, ‘$100M Leads: How to Get Strangers To Want To Buy Your Stuff’, here: https://amzn.to/413cH2K My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook Get your hands on the Diary Of A CEO Conversation Cards here: https://appurl.io/iUUJeYn25v Get access to exclusive Diary of a CEO content: https://www.youtube.com/channel/UCGq-a57w-aPwyi3pW7XLiHw/join Sponsors: Adobe - https://www.adobe.com/uk/express/spotlight/stevenbartlett?sdid=5NHJ82ZD&mv=social ZOE - http://joinzoe.com with code STEVEN10 for 10% off Shopify - https://shopify.com/bartlett