Get our $1m TikTok E-Commerce Playbook: https://clickhubspot.com/tks Episode 679: Shaan Puri ( https://x.com/ShaanVP ) sits down with Robert Oliver ( https://x.com/thegeniusceo ) to break down his $100M TikTok strategy. — Show Notes: (0:00) TikTok Gold Rush (13:00) The Playbook (23:00) Brands crushing it (36:00) Trends: Lookmaxing, pet luxuries, niche communities (51:30) Mistakes to avoid (1:03:00) Character design — Links: • Stay ahead of viral marketing trends. Download the 2025 State of Marketing Report: https://clickhubspot.com/rbo • Rob The Bank on YouTube - https://www.youtube.com/@robthebankmotion • Rob The Bank on TikTok - https://www.tiktok.com/@thegeniusceo • KaloData - https://www.kalodata.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire global talent (like Shaan does) and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than their US equivalents. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano