In this juicy and insightful episode Chris Do sits down with financial expert Paco de Leon to discuss why creatives should charge more for their work. The conversation goes beyond the typical time-for-money exchange and delves into the deeper aspects of valuing creativity and its impact on personal and professional growth. Chris and Paco explore the notion that experience is not just measured in years, but also in the lessons learned from failures and successes. They share their personal experiences and challenges in the finance and creative industries, highlighting the emotional energy and mindset required for financial success. As they dive into the topic, Chris admits his dislike for accounting, while Paco explains how she accidentally found herself in finance and how her perspective has evolved over time. Together, they dissect the relationship between creatives and money, examining the narratives and biases we inherit and the impact they have on our self-worth. The conversation delves into the unhealthy patterns and behaviors that can arise from a negative relationship with money, including debt and limiting beliefs. Paco offers actionable advice, encouraging viewers to observe their thoughts and challenge their ingrained money stories. Throughout the discussion, Chris and Paco emphasize the importance of financial engagement and self-care. They introduce practical steps, such as scheduling regular finance time and creating a supportive mindset, to empower creatives in taking control of their financial futures. Join Chris Do and Paco de Leon as they challenge the status quo and inspire creatives to break free from limiting beliefs, charge what they're worth, and pave the way for a more prosperous and fulfilling future. Don't miss this eye-opening conversation that will empower you to embrace your creative journey while building a healthier and more abundant relationship with money. Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://thefutur.com/shop 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts == We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host: Chris Do Producer: Mark Contreras Cinematographers/Editors: Stewart Schuster, MOCS Media, Tasca Studios Futur Theme Music: Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic