Jay Shetty sits down with Adam Goldston to talk about his entrepreneurial journey. It started with what was then considered a wild idea from two 22-year olds and has ended with a brand that has been revolutionized with technology for maximum comfort and performance. Adam’s story is one that truly is inspirational for he isn’t just a businessman but a person who has learned to turn negativity into opportunities and creativity. Adam Goldston, together with his brother Ryan, founded Athletic Propulsion Labs (APL) at the age of 22. As former two sport collegiate athletes, playing both basketball and football at the University of Southern California, Adam and Ryan created APL with a vision to make revolutionary products symbolizing the intersection of luxury and performance. Today APL is globally recognized as a world leader in Men’s and Women’s athletic footwear and apparel. Want to be a Jay Shetty Certified Life Coach? Get the Digital Guide and Workbook from Jay Shetty https://jayshettypurpose.com/fb-getting-started-as-a-life-coach-podcast/ What to Listen For: 00:00 Intro 04:24 You always focus on where you want to be 11:27 Changing your environment when you believe you need to 16:31 Hearing important things at the right moment and then doing it 23:17 Exposure to footwear technology since childhood 28:34 Embracing the negative and turning it into a positive 33:04 When faced with negative emotions, embrace and process it 35:55 When making decisions, anchor them in clear deliverables 42:56 Doing things that we don't truthfully believe in 46:29 Three things to do to successfully turn an idea into a business 48:10 Knowing what schedule works best for you 56:04 Redefining effectiveness and efficiency 59:15 Leaving your comfort zone for inspiration and creativity 01:05:16 Adam on Final Five Do you want to meditate daily with me? Go to http://calm.com/jay to get 40% off a Calm Premium Membership. Experience the Daily Jay Only on Calm!