Rich Roll sits down with museum director and curator Heidi Zuckerman for a conversation about art—what we can learn from it, why it matters & how to democratize it. Plus the future of art, NFTs and the blockchain, decoding Marfa, and more. To read more about Heidi and peruse the full show notes, go here👉🏾https://bit.ly/richroll696 ✌🏼🌱 - Rich LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: http://bit.ly/rrpitunes Spotify: http://bit.ly/rrpspotify Google: http://bit.ly/rrpgooglepods Meal Planner: http://meals.richroll.com Voicing Change Book: http://richroll.com/vc Clips Channel: https://www.youtube.com/c/RichRollPodcastClips Newsletter: http://bit.ly/rollcallemail CONNECT WITH RICH ✩ Website - http://richroll.com​ ✩ Rich Roll Podcast - https://richroll.com/all-episodes/ ✩ Instagram - https://www.instagram.com/richroll/ ✩ Twitter - https://twitter.com/richroll ✩ Facebook - https://www.facebook.com/richrollfans ✩ Strava - https://www.strava.com/athletes/14443?oq=rich ✩ Memoir: Finding Ultra - https://www.richroll.com/shop/books/finding-ultra/ ✩ Meals - http://meals.richroll.com​ ✩ Cook - The Plantpower Way - https://www.richroll.com/shop/books/the-plantpower-way-signed/ ✩ Italian! - The Plantpower Way: Italia - https://www.richroll.com/shop/books/the-plantpower-way-italia-signed/ ✩ Support - https://www.patreon.com/richroll FILMED AND EDITED BY BLAKE CURTIS, DAN DRAKE & MARGO LUBIN https://www.blakecurtis.net/ https://www.dandrake333.com/ 00:00:00 - Intro 00:02:27 - Rich and Heidi’s Long Background Together 00:06:12 - Mutual Friends with Rickey Gates, Hut Run Hut, Artists + Athletes 00:08:09 - Who Practices? 00:12:22 - Rich on Reframing Physical Activity 00:13:22 - Heidi’s Story of How She Got into the Art World 00:18:11 - Entry level exposure, success is grinding, not overnight 00:19:06 - “Writing Our Own History and Stories” 00:22:04 - Creating Impact for Art in Heidi’s Early Career, Conversations with Artists, Legacy 00:27:43 - What’s next after Aspen Museum, Moving to OC 00:33:33 - October 8th 5pm opening for Orange County Museum of Art! 00:36:16 - How Do You Define Art? 00:39:17 - Apathy will kill society, “Why does art matter?” 00:41:11 - Art Communicates 00:44:54 - The Orange County Museum: Museum of 21st century 00:49:37 - Highest order of living is service 00:53:13 - How kids are taught art, School as creativity killer 01:01:36 - Meditation, 1300 days + of consistent practice, rewiring the brain, Ritualism 01:06:21 - Recurring Themes in Conversations with Artists 01:10:23 - “Artists are people who make things for other people” 01:11:45 - Two Questions: “What would I love" and “Why does this matter” 01:13:02 - The Urban landscape is the museum, Merging of art and culture 01:14:50 - Rich reads from Heidi’s book, “What if we asked, what would we love?” 01:16:33 - Prayerful approach to art, How did Heidi get there? 01:19:14 - What sparks interest in an artist? 01:21:07 - “Who’s interesting right now? 01:23:35 - What's Happening in Marfa, TX? 01:30:17 - NFT’s, Artistic intent in the age of content 01:37:06 - Is AI art actually art? 01:40:50 - Lessons from leading and empowering teams 01:44:52 - Heidi’s ambition for the museum, “I want people to feel welcome” 01:46:13 - Artists’ respect for Heidi because of integrity 01:48:41 - “What have you got to lose? Why not try art…” 01:50:17 - Closing Remarks * * * * * NEW TO RICH? Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles: http://bit.ly/otillonyt http://bit.ly/vegansglam I LOVE MAIL! SEND IT HERE: 29617 Agoura Rd. Agoura Hills, CA 91301 #richroll #richrollpodcast