Welcome to another exciting episode of Meri Podcast. In this episode, we have a very special guest, Bobby, the CEO of Keste Demena Industries, the sponge factory company that operates in Ethiopia and markets for Africa. Bobby is not only an accomplished CEO, but he is also the founder of Dinq TV and Kinetic Dawn, a creative company that produces content on a professional level. He studied in Filming School during his stay in the USA, which equipped him with the knowledge and skills to create a movie that was once watched in Ednamall Ethiopia. During our conversation, Bobby shared his insights on the African business landscape, and how he is working towards making a difference. As a second-generation CEO in Keste Demena Industries, he oversees all the core functions, including sales, marketing, merchandising, finance, and operations. Bobby's vision for the future is inspiring, and his dedication to the growth and development of Keste Demena Industries is admirable. We hope that this episode will not only inform and educate our listeners, but also inspire them to strive for greatness and make a difference in their respective industries. 0:00 intro 2:55 keste demena 12:16 Marketing 17:55 kinetic dawn multimedia 24:25 Early life 35:31 Assembling & managing team 41:33 2nd generation business 1:02:17 Finding balance 1:13:55 leading a factory 1:22:01 vision 1:25:38 Wisdom & Outro So, sit back, relax, and enjoy this insightful conversation with Bobby. Social Links https://www.linkedin.com/company/meripodcast/ https://www.tiktok.com/@meripodcast https://twitter.com/MERI_Podcast https://www.instagram.com/meripodcast/ https://t.me/MERI_PODCAST https://youtube.com/@Meriwoch?si=yIpJ3byprnVNwKi1