This week Scott is joined by Columbia business professor Dr. Shena Iyengar on how we make choices and innovate. Scott and Sheena discuss the essential tools of becoming a good chooser, the neuroscience of creativity and innovation, and how outsiders can come into a field and become an expert in it. -------------------------------------------------------- Subscribe to The Psychology Podcast: https://itunes.apple.com/us/podcast/psychology-podcast-dr.-scott/id942777522 https://www.stitcher.com/podcast/the-psychology-podcast-with-scott-barry-kaufman/the-psychology-podcast-with-dr-scott-barry-kaufman?refid=stpr See past episodes and join in the Discussion: https://scottbarrykaufman.com/podcast/ Facebook: https://www.facebook.com/thepsychologypodcast?ref=br_tf Twitter: https://twitter.com/psychpodcast #ThePsychologyPodcast