Manchester United captain Bruno Fernandes reveals what happened the night his agent called with the news that United wanted him, how the club is rebuilding its winning culture, what great management and leadership actually looks like, and what really happened with the Roy Keane criticism. Bruno Fernandes is the captain of Manchester United and one of the most driven midfielders of his generation. Since joining in 2020, he has scored 108 goals in 328 appearances, won the Sir Matt Busby Player of the Year award a record 5 times, and equalled the Premier League's all-time single-season assist record with 20 assists this season. He explains: ◼ How his father's parenting style shaped him into the player and person he is today ◼ How growing up playing against boys five years older than him made him fearless ◼ What he said to Harry Maguire the moment he was handed the captain's armband ◼ Why taking risks is one of the most important things he does on a pitch ◼ Why he turned down a reported £200 million offer to leave Manchester United 00:00:00 Intro 00:01:38 What Shaped Bruno Fernandes? 00:02:33 How Bruno Learned His Winning Mentality From His Father 00:05:47 Why Bruno Was Already Different at 5 Years Old 00:08:40 How Francesco Guidolin Helped Shape Bruno’s Career 00:12:04 What Bruno Really Dreamed About at 18 00:12:30 Why Tottenham Nearly Signed Bruno 00:14:09 The Moment Bruno Found Out Manchester United Wanted Him 00:22:15 How Football Culture Has Changed Inside the Game 00:32:38 Social Media and Footballers' Interactions 00:35:36 Why Bruno Believes Every Manager Deserves Backing 00:37:15 What Actually Makes a Great Football Manager 00:37:54 How Bruno Treats Players 00:39:56 What Happens Inside the Dressing Room During Bad Runs 00:43:07 The Key Change Michael Brought to Manchester United 00:48:23 Why Bruno Thinks Taking Risks Is Essential 00:52:44 Ads 00:55:01 The Position Bruno Loves Playing Most 00:58:58 Bruno Never Seems to Get Tired 01:00:31 What Being Manchester United Captain Really Means to Bruno 01:03:44 Why This Season Feels Different for Bruno 01:05:40 Bruno Responds to Roy Keane’s Criticism 01:10:33 The Emotional Voicemails Bruno Received From Teammates 01:14:31 Why Being Human Matters More Than Football to Bruno 01:15:54 Ads 01:18:56 Why Bruno Rejected Huge Offers to Leave Manchester United 01:22:32 The Importance of Family For Bruno 01:30:30 What Must Change for United to Compete for Titles Again 01:31:42 Bruno’s Definition of Success Five Years From Now Follow Bruno: Instagram - https://link.thediaryofaceo.com/Bh3r8R7 X - https://link.thediaryofaceo.com/GGhEBj3 Facebook - https://link.thediaryofaceo.com/4IPRmSU The Diary Of A CEO: ◼ Join DOAC circle here - https://doaccircle.com/ ◼ Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook ◼ The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt ◼ The Diary Of A CEO Conversation Cards: https://linkly.link/2io2A ◼ Get email updates - https://bit.ly/diary-of-a-ceo-yt ◼ Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb Sponsors: LinkedIn Marketing - https://www.linkedin.com/DIARY Bon Charge: https://boncharge.com/DOAC for 20% off Vanta - https://vanta.com/stevendiary