Discover how Betashares became a $50 billion ETF powerhouse, why investing must evolve, and how Betashares Direct and new technologies are reshaping the financial future of Australians. In this episode of The Australian Finance Podcast, your host Owen Rask chats with Alex Vynokur, founder and CEO of Betashares. Together, they explore: – How Alex started Betashares (mortgaging his home and starting a family) – Why he believes investing must become easier and more engaging – How Betashares Direct and tech are democratising access to wealth – Insights on leadership, culture, superannuation, and financial education If you like this Australian Finance Podcast episode on the evolution of ETFs and personal finance, you'll love our weekly episodes. Don’t forget to subscribe on [Apple](https://podcasts.apple.com/au/podcast/australian-finance-podcast/id1454193127), [Spotify](https://open.spotify.com/show/0KEsqdQgVCL6BKomPoNVOz), [YouTube](https://www.youtube.com/channel/UCvOPFdkhCBIK2Y5QbDtOZXA), or wherever you get your podcasts! Follow us on [Instagram](https://www.instagram.com/rask.invest/) and [TikTok](https://www.tiktok.com/@rask.invest) for more investing insights. Topics Covered – The origin story of Betashares – Challenges and personal risks Alex faced starting out – How feedback and humility shape product development – Key product success stories (like NDQ, QUS) – Lessons learned from mistakes and product changes – The role of Betashares Direct in long-term investing – Open architecture & reducing friction for investors – Why superannuation must evolve & be owned – Trends in housing, investing & retirement wealth – Betashares’ cultural values and leadership style – Financial education as a pillar of growth Resources for this episode 📄 Learn more about Betashares Direct: https://www.betashares.com.au/direct ~~ Show partner resources ~~ 💰 Join Pearler using code “RASK” for $15 of Pearler Credit – https://bit.ly/Pearler 📊 Get 50% off your first two months using PocketSmith – https://bit.ly/R-PocketSmith 📄 Explore Betashares’ ETFs: https://bit.ly/beta-25 ~~ Rask resources ~~ 🔗 Explore all Rask services – https://bit.ly/R-services 📋 Learn about Rask Financial Planning – https://bit.ly/R-plan 📈 Start investing with Rask – https://bit.ly/R-invest 📜 Access Show Notes – https://bit.ly/R-notes ❓ Ask a question – just select the Finance Podcast – https://bit.ly/R-quest 📲 Follow us on social media: Instagram: @rask.invest – https://www.instagram.com/rask.invest/ TikTok: @rask.invest – https://www.tiktok.com/@rask.invest DISCLAIMER This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs before acting on it. If you’re unsure, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG) – https://www.rask.com.au/fsg