Right now, you’re breathing in. As you inhale, air rushes past millions of sensory receptors, activating the part of your brain responsible for smell. And yet, there’s one scent you’ll never notice: the very nose you’re breathing through, because humans are smell blind to themselves. Today, Professor Hannah Fry and VSauce's Michael Stevens explore the mechanics of perinasal chemosensation, otherwise known as smell. They explore how the Victorians sidelined the sense, why we’ve underestimated it ever since, and whether tuning out most of odours our noses detect is a flaw, or a powerful strategy that's central to survival ------------------- For more information about Cancer Research UK, their research, breakthroughs and how you can support them, visit ⁠⁠https://www.cancerresearchuk.org/our-research/rest-is-science?utm_source=therestisscience&utm_medium=podcast&utm_campaign=goalhanger_podcast_partnership Cancer Research UK is a registered charity in England and Wales (1089464), Scotland (SC041666), the Isle of Man (1103) and Jersey (247). A company limited by guarantee. Registered company in England and Wales (4325234) and the Isle of Man (5713F). Registered address: 2 Redman Place, London, E20 1JQ. ------------------- Find The Rest Is Science all over the internet by ⁠clicking ⁠https://linktr.ee/therestisscience⁠ ------------------- Video Editor: Adam Thornton Video & Social: Bex Tyrrell Assistant Producer: Imee Marriott Producer: Becki Hills Senior Producer: Lauren Armstrong-Carter Head Of Digital: Samuel Oakley Exec Producer: Neil Fearn