Join this channel to get access to perks: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join In this episode, Chris Do sits down with Hamlet Azarian, founder of Azarian Growth Agency, to discuss the science of startup growth and scaling. With over 20 years of marketing expertise, Hamlet shares actionable strategies for turning ideas into profitable ventures, creating customer-centric campaigns, and driving data-driven decisions. Whether you're an aspiring entrepreneur or a seasoned founder, this episode will transform how you approach growth in your business. Timestamps: 00:00 - Intro 02:15 - What Defines a Startup? 06:30 - Pre-Seed vs. Seed Funding Explained 10:10 - Early-Stage Marketing Strategies 13:45 - Testing Market Fit with Prototypes 18:20 - The Role of Psychographics in Marketing 21:40 - Targeting the Right Audience on Social Media 26:30 - Multi-Variate Testing for Campaign Success 31:15 - Building Customer Personas That Work 35:50 - Landing Page Optimization Tips 41:20 - Creating High-Converting Campaigns 46:30 - Why Mindset is Key for Founders 50:45 - Overcoming Perfection to Drive Progress 53:00 - Outro Hashtags: #StartupGrowth #GrowthMarketing #TheFutur #ChrisDo #HamletAzarian #MarketingTips #Entrepreneurship #BusinessGrowth #DataDrivenMarketing #StartupTips #CustomerCentric #Psychographics #digitalmarketing FREE Resources here: https://thefutur.com/free-resources 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 556 S. Fair Oaks Ave. #34 Pasadena CA 91105 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. -- Host: Chris Do (Bald Asian Guy Talks About Business) Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media