No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd - Episode 514: Shaan Puri (https://twitter.com/ShaanVP) invites Craig Clemens (https://twitter.com/craigclemens) to drop a knowledge bomb based on 15 years and a billion dollars worth of marketing insights. If you want to hear Craig’s story check out episode 95 ( https://tinyurl.com/jwbb88sd ). — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire global talent (like Shaan does) and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than their US equivalents. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth 💰 Pitch your startup for a shot at a $1M investment with Sam Parr as the MC https://clickhubspot.com/pitch — Show Notes: (0:00) Intro (4:00) The Illusion of Choice (7:00) Pepsodent: Make it about them (12:00) Otis: A Powerful Demonstration (24:00) Lucky Strike Cigarettes: Help them rebel (35:00) Great American Breakfast: Unquestionable proof (43:00) NIKE: Sell the dream (49:00) Social campaigns: Verbal Kill Shots (56:00) Probiotics: Creating a category (1:04:00) Recap: 7 Human Hijacks — Links: • Golden Hippo - https://www.goldenhippo.com/ • Craig’s first MFM episode - https://tinyurl.com/jwbb88sd • Pepsodent - https://www.pepsodent.com/ • Otis - https://www.otis.com/ • Lucky Strike - https://www.luckystrike.com/ • Vibram - https://www.vibram.com/ For more quality videos subscribe here → https://tinyurl.com/46rjnckx 🔔 Turn on notifications to stay updated with new uploads Like || Share || Subscribe