Tobi Lütke is a German born Canadian who built a multibillion-dollar company from a snowboard shop; champions economic freedom for regular people starting businesses; combines old-world craftsmanship with modern innovation. He is an entrepreneur, software developer, best known as the co-founder and CEO of Shopify, a leading e-commerce platform powering over 4 million merchants worldwide as of 2024, generating billions in annual revenue. Born in Germany, Lütke discovered his passion for coding at a young age with a Schneider CPC computer, rewriting game code by age 11. A self-taught programmer who dropped out of school after tenth grade to pursue a computer programming apprenticeship at Koblenzer Carl-Benz-School, he moved to Canada in the early 2000s. In 2004, as a snowboard enthusiast, Lütke co-founded Snowdevil, an online snowboard shop, but frustrations with existing e-commerce tools led him to build a custom platform using Ruby on Rails, which became Shopify in 2006 in Ottawa, Canada. Under his leadership, Shopify went public in 2015, reaching a market capitalization exceeding $100 billion at its peak. He is a core contributor to Ruby on Rails and creator of open-source libraries like Active Merchant. Lütke joined Coinbase’s board in 2022. Tobi is a competitive racing driver in the 2025 IMSA SportsCar Championship’s LMP2 class for Era Motorsport. He is married to Fiona McKean, a former Canadian diplomat, with three children. He co-founded the Thistledown Foundation, supporting environmental causes through initiatives like Shopify’s Sustainability Fund. Lütke advocates for ethical technology, small business empowerment, and innovative leadership, often speaking on platforms like Invest Like the Best about building sustainable tech ecosystems. Join this channel to get access to perks: https://www.youtube.com/channel/UCkoujZQZatbqy4KGcgjpVxQ/join Shawn Ryan Show Links SUBSCRIBE: http://www.youtube.com/@ShawnRyanShow Sign up: https://shawnryanshow.com/pages/newsletter Support the Show: https://www.patreon.com/VigilanceElite Download Free Content: https://drive.google.com/drive/folders/1lF-8_5jwRc5eAhzDkqqCOp-6yvd05vAw?usp=sharing Listen on Apple: https://podcasts.apple.com/us/podcast/shawn-ryan-show/id1492492083 Listen on Spotify: https://open.spotify.com/show/5eodRZd3qR9VT1ip1wI7xQ?si=59f9d106e56a4509 Follow on TikTok: https://www.tiktok.com/@shawnryanshow Follow on Instagram: https://www.instagram.com/shawnryanshow/ Follow on Facebook: https://www.facebook.com/shawnryanshow/ Follow on Snapchat: https://www.snapchat.com/@shawnryanshow Follow on X: https://twitter.com/ShawnRyanShow SRS Podcast Playlist: https://www.youtube.com/playlist?list=PL4pqo9Uoh0WuUKxw0BmaK1yrg9Kd7E4lk #vigilanceelite #shawnryanshow Tobi Lütke Links: X - https://x.com/tobi IG - https://www.instagram.com/tobi Get started with Shopify - https://shopify.com/srs Shawn Ryan Show Sponsors: Visit https://shopbeam.com/SRS and use code SRS to get our exclusive discount of up to 50% off. Go to https://ShawnLikesGold.com right now to get your free 2025 Gold & Silver Kit. Ready to upgrade your eyewear? Check them out at https://roka.com and use code SRS for 20% off sitewide. Upgrade your routine with Caldera Lab and see the difference for yourself. Go to https://CalderaLab.com/SRS and use** SRS** at checkout for 20% off your first order. 00:00 Introduction and Welcome 02:47 Entrepreneurship and Early Lessons 06:52 Shopify’s Growth and Impact 22:45 Snowboarding Shop to Shopify 35:03 Building Without Recognition 45:00 Cargo Culting and Competitor Influence 48:39 Rivalries and Business Strategy 52:15 Shopify’s Evolution and Expansion 54:20 Challenges in Scaling 01:01:35 Building for the Customer 01:12:16 AI’s Role in Business and Life 01:36:59 Lean Teams and Direct Communication 01:53:46 Inspiring Entrepreneurship 02:06:57 Balancing Family and Work 02:11:00 Teaching Kids to Think 02:18:57 Brain Hacks for Learning 02:21:46 Newsletter and Show Reflections 02:24:23 Optimism vs. Pessimism 02:29:22 Future of AI 02:39:22 Hobbies and Taking Risks 02:52:33 Entrepreneurial Advice 03:00:24 Final Thoughts